Influence of brand loyalty on consumer sportswear
The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39430/ http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf |
| _version_ | 1848849141156806656 |
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| author | Wong, Foong Yee Sidek, Yahyah |
| author_facet | Wong, Foong Yee Sidek, Yahyah |
| author_sort | Wong, Foong Yee |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and drive them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs.
Questionnaires were distributed and self-administered to 100 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with sportswear brand loyalty. Study of more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information. |
| first_indexed | 2025-11-15T09:45:40Z |
| format | Article |
| id | upm-39430 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:45:40Z |
| publishDate | 2008 |
| publisher | Faculty of Economics and Management, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-394302015-08-03T03:40:55Z http://psasir.upm.edu.my/id/eprint/39430/ Influence of brand loyalty on consumer sportswear Wong, Foong Yee Sidek, Yahyah The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and drive them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs. Questionnaires were distributed and self-administered to 100 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with sportswear brand loyalty. Study of more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information. Faculty of Economics and Management, Universiti Putra Malaysia 2008-12 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf Wong, Foong Yee and Sidek, Yahyah (2008) Influence of brand loyalty on consumer sportswear. International Journal of Economics and Management, 2 (2). pp. 221-236. ISSN 1823-836X http://econ.upm.edu.my/ijem/vol2_no2.htm |
| spellingShingle | Wong, Foong Yee Sidek, Yahyah Influence of brand loyalty on consumer sportswear |
| title | Influence of brand loyalty on consumer sportswear |
| title_full | Influence of brand loyalty on consumer sportswear |
| title_fullStr | Influence of brand loyalty on consumer sportswear |
| title_full_unstemmed | Influence of brand loyalty on consumer sportswear |
| title_short | Influence of brand loyalty on consumer sportswear |
| title_sort | influence of brand loyalty on consumer sportswear |
| url | http://psasir.upm.edu.my/id/eprint/39430/ http://psasir.upm.edu.my/id/eprint/39430/ http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf |