Strategic roadmapping: theory and practice

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Strategic roadmapping: theory and practice

Strategic Roadmapping is an outstanding strategic planning tool for a company’s top-level management team to co-ordinate strategy, market, product, innovation, capability and resource. It incorporates the core concepts of strategic charting, visualization, technology road-mapping and resource-based...

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Bibliographic Details
Main Author:	Yee, Choy Leong
Format:	Book
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/39281/ http://psasir.upm.edu.my/id/eprint/39281/1/Strategic%20Roadmapping%20Theory%20and%20Practice.pdf

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