Consumers' perception toward green food consumption

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Consumers' perception toward green food consumption

Globally, the green movement and ‘going green’ are not new concepts. It started with saving trees, replanting trees and recycling 30 years ago. However, going green has gone beyond environmentalism. The business of going green is getting more and more popular since consumers are increasingly becom...

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Bibliographic Details
Main Author:	Phuah, Kit Teng
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Food - Environmental aspects Food industry and trade - Environmental aspects Green products
Online Access:	http://psasir.upm.edu.my/id/eprint/39235/ http://psasir.upm.edu.my/id/eprint/39235/7/FP%202012%2059R.pdf

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