Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry

Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry

Economic growth has seen in the tourism and hospitality industry and competition in this industry has caused in discovering consumer loyalty as a key success factor. Consumer loyalty can raise the business’s value and maintain a long term relationship between the consumers and company. In this revie...

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Bibliographic Details
Main Authors: Leong, Mei Kei, Osman, Syuhaily, Paim, Laily
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2017
Online Access:http://psasir.upm.edu.my/id/eprint/38087/
http://psasir.upm.edu.my/id/eprint/38087/1/38087.pdf

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