Factors of gratification contributing in continuance intention to watch movies on YouTube

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Factors of gratification contributing in continuance intention to watch movies on YouTube

YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry grea...

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Bibliographic Details
Main Authors:	Abu Bakar, Mohd Syuhaidi, Bolong, Jusang, Bidin, Rosmiza, Mailin, Bebbra
Format:	Article
Language:	English
Published:	Elsevier 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/37643/ http://psasir.upm.edu.my/id/eprint/37643/1/37643.pdf

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