Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...

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Bibliographic Details
Main Authors: Sharifuddin, Juwaidah, Ramalingam, Leelanayagi, Mohamed, Zainal Abidin, Rezai, Golnaz
Format: Article
Language:English
Published: Routledge 2014
Online Access:http://psasir.upm.edu.my/id/eprint/37614/
http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf

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