Facebook usage and functionality as the predictive factors in contributing towards employee engagement
Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37605/ http://psasir.upm.edu.my/id/eprint/37605/1/37605.pdf |
| _version_ | 1848848652357861376 |
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| author | Abd Latib, Latifah Bolong, Jusang Ahmad Ghazali, Akmar Hayati |
| author_facet | Abd Latib, Latifah Bolong, Jusang Ahmad Ghazali, Akmar Hayati |
| author_sort | Abd Latib, Latifah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in contributing towards employee engagement. Based on multiple regression analysis, it showed that groups, presence and reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them in engaging their employees. |
| first_indexed | 2025-11-15T09:37:54Z |
| format | Article |
| id | upm-37605 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:37:54Z |
| publishDate | 2014 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-376052015-12-15T03:18:09Z http://psasir.upm.edu.my/id/eprint/37605/ Facebook usage and functionality as the predictive factors in contributing towards employee engagement Abd Latib, Latifah Bolong, Jusang Ahmad Ghazali, Akmar Hayati Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in contributing towards employee engagement. Based on multiple regression analysis, it showed that groups, presence and reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them in engaging their employees. Elsevier 2014-11 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37605/1/37605.pdf Abd Latib, Latifah and Bolong, Jusang and Ahmad Ghazali, Akmar Hayati (2014) Facebook usage and functionality as the predictive factors in contributing towards employee engagement. Procedia - Social and Behavioral Sciences, 155. pp. 289-294. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042814057607 10.1016/j.sbspro.2014.10.294 |
| spellingShingle | Abd Latib, Latifah Bolong, Jusang Ahmad Ghazali, Akmar Hayati Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title | Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title_full | Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title_fullStr | Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title_full_unstemmed | Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title_short | Facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| title_sort | facebook usage and functionality as the predictive factors in contributing towards employee engagement |
| url | http://psasir.upm.edu.my/id/eprint/37605/ http://psasir.upm.edu.my/id/eprint/37605/ http://psasir.upm.edu.my/id/eprint/37605/ http://psasir.upm.edu.my/id/eprint/37605/1/37605.pdf |