Evaluating the level of diffusion of social networking sites among Malaysian university students

Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social...

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Main Authors: Embi, Mohamed Amin, Gabarre, Serge, Gabarre, Cecile, Hamat, Afendi, Din, Rosseni
Format: Article
Language:English
Published: Canadian Center of Science and Education 2014
Online Access:http://psasir.upm.edu.my/id/eprint/37513/
http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf
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author Embi, Mohamed Amin
Gabarre, Serge
Gabarre, Cecile
Hamat, Afendi
Din, Rosseni
author_facet Embi, Mohamed Amin
Gabarre, Serge
Gabarre, Cecile
Hamat, Afendi
Din, Rosseni
author_sort Embi, Mohamed Amin
building UPM Institutional Repository
collection Online Access
description Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social networking sites among 6498 Malaysian university students. This article provides descriptive statistics and interprets the results in light of current literature and similar surveys conducted in other countries. Results revealed that a large majority of students were members of Facebook which they used on a daily basis mostly, but not exclusively to connect with their friends. The article concludes with opportunities to include such sites in formal and informal learning.
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spelling upm-375132015-12-18T02:45:34Z http://psasir.upm.edu.my/id/eprint/37513/ Evaluating the level of diffusion of social networking sites among Malaysian university students Embi, Mohamed Amin Gabarre, Serge Gabarre, Cecile Hamat, Afendi Din, Rosseni Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social networking sites among 6498 Malaysian university students. This article provides descriptive statistics and interprets the results in light of current literature and similar surveys conducted in other countries. Results revealed that a large majority of students were members of Facebook which they used on a daily basis mostly, but not exclusively to connect with their friends. The article concludes with opportunities to include such sites in formal and informal learning. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf Embi, Mohamed Amin and Gabarre, Serge and Gabarre, Cecile and Hamat, Afendi and Din, Rosseni (2014) Evaluating the level of diffusion of social networking sites among Malaysian university students. Asian Social Science, 10 (3). pp. 99-111. ISSN 1911-2017; ESSN: 1911-2025 http://ccsenet.org/journal/index.php/ass/article/view/33844 10.5539/ass.v10n3p99
spellingShingle Embi, Mohamed Amin
Gabarre, Serge
Gabarre, Cecile
Hamat, Afendi
Din, Rosseni
Evaluating the level of diffusion of social networking sites among Malaysian university students
title Evaluating the level of diffusion of social networking sites among Malaysian university students
title_full Evaluating the level of diffusion of social networking sites among Malaysian university students
title_fullStr Evaluating the level of diffusion of social networking sites among Malaysian university students
title_full_unstemmed Evaluating the level of diffusion of social networking sites among Malaysian university students
title_short Evaluating the level of diffusion of social networking sites among Malaysian university students
title_sort evaluating the level of diffusion of social networking sites among malaysian university students
url http://psasir.upm.edu.my/id/eprint/37513/
http://psasir.upm.edu.my/id/eprint/37513/
http://psasir.upm.edu.my/id/eprint/37513/
http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf