Evaluating the level of diffusion of social networking sites among Malaysian university students
Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37513/ http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf |
| _version_ | 1848848628063404032 |
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| author | Embi, Mohamed Amin Gabarre, Serge Gabarre, Cecile Hamat, Afendi Din, Rosseni |
| author_facet | Embi, Mohamed Amin Gabarre, Serge Gabarre, Cecile Hamat, Afendi Din, Rosseni |
| author_sort | Embi, Mohamed Amin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social networking sites among 6498 Malaysian university students. This article provides descriptive statistics and interprets the results in light of current literature and similar surveys conducted in other countries. Results revealed that a large majority of students were members of Facebook which they used on a daily basis mostly, but not exclusively to connect with their friends. The article concludes with opportunities to include such sites in formal and informal learning. |
| first_indexed | 2025-11-15T09:37:31Z |
| format | Article |
| id | upm-37513 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:37:31Z |
| publishDate | 2014 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-375132015-12-18T02:45:34Z http://psasir.upm.edu.my/id/eprint/37513/ Evaluating the level of diffusion of social networking sites among Malaysian university students Embi, Mohamed Amin Gabarre, Serge Gabarre, Cecile Hamat, Afendi Din, Rosseni Although Malaysians have been reported to be the heaviest social networking users, no survey had been conducted in the country to evaluate the level of diffusion of these sites. A nation-wide survey was conducted during two months to evaluate the membership, usage pattern, and perceptions of social networking sites among 6498 Malaysian university students. This article provides descriptive statistics and interprets the results in light of current literature and similar surveys conducted in other countries. Results revealed that a large majority of students were members of Facebook which they used on a daily basis mostly, but not exclusively to connect with their friends. The article concludes with opportunities to include such sites in formal and informal learning. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf Embi, Mohamed Amin and Gabarre, Serge and Gabarre, Cecile and Hamat, Afendi and Din, Rosseni (2014) Evaluating the level of diffusion of social networking sites among Malaysian university students. Asian Social Science, 10 (3). pp. 99-111. ISSN 1911-2017; ESSN: 1911-2025 http://ccsenet.org/journal/index.php/ass/article/view/33844 10.5539/ass.v10n3p99 |
| spellingShingle | Embi, Mohamed Amin Gabarre, Serge Gabarre, Cecile Hamat, Afendi Din, Rosseni Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title | Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title_full | Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title_fullStr | Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title_full_unstemmed | Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title_short | Evaluating the level of diffusion of social networking sites among Malaysian university students |
| title_sort | evaluating the level of diffusion of social networking sites among malaysian university students |
| url | http://psasir.upm.edu.my/id/eprint/37513/ http://psasir.upm.edu.my/id/eprint/37513/ http://psasir.upm.edu.my/id/eprint/37513/ http://psasir.upm.edu.my/id/eprint/37513/1/37513.pdf |