Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics

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Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics

The increasing demand for chicken meat has caused producers to increase their productivity through enhanced production techniques. Further increase in demand for quality meat products has been predicted in the country. This study seeks to investigate factors that influence consumer perception toward...

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Bibliographic Details
Main Authors:	Imran, Siti Nasihah, Kamarulzaman, Nitty Hirawaty, Abd Latif, Ismail, Mohd Nawi, Nolila
Format:	Article
Language:	English
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/37468/ http://psasir.upm.edu.my/id/eprint/37468/1/Enhancing%20poultry%20industry%20competitiveness%20consumer%20perspective%20on%20chicken%20meat%20quality%20based%20on%20sensory%20characteristics.pdf

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