Engaging users using movie mobile advertising: technology acceptance and purchase intention

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Engaging users using movie mobile advertising: technology acceptance and purchase intention

The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness. The objective...

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Bibliographic Details
Main Authors:	Abu Bakar, Mohd Syuhaidi, Bidin, Rosmiza
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/37449/ http://psasir.upm.edu.my/id/eprint/37449/1/Engaging%20Users%20Using%20Movie%20Mobile%20Advertising.pdf

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