Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia

QR Code

Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia

The evolution of technology has made many companies shift their advertising strategy to a different medium. Nowadays rather than solely focusing on traditional advertising platforms, marketers have moved towards communicating messages about their products and services using online advertising platfo...

Full description

Bibliographic Details
Main Authors:	Samat, Muhammad Faizal, Hashim, Haslinda, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Society of Interdisciplinary Business Research 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/37437/ http://psasir.upm.edu.my/id/eprint/37437/1/Endorser%20credibility%20and%20its%20influence%20on%20the%20attitude%20toward%20social%20media%20advertisement%20in%20Malaysia.pdf

Similar Items

Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
by: Samat, Muhammad Faizal
Published: (2015)

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
by: Norshahirah, Binti Abdul Razak
Published: (2024)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives
by: Chan, Wen Shen, et al.
Published: (2019)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA
by: Tang, Kin Leong, et al.
Published: (2025)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

The impact of social media advertising characteristics on consumers' attitude towards advertising in China
by: Zhang, Jingjing
Published: (2022)

Purchasing celebrity-endorsed brands as a way of self-presentation
by: Yue, Xiaofan, et al.
Published: (2024)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement
by: Ong, Zu Qian *, et al.
Published: (2015)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

The effectiveness of social media influences and celebrity endorser on the Smartphone users’ brand choice behavior
by: Kalam, Abul
Published: (2023)

Navigating influence: unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media
by: Hu, Jimin, et al.
Published: (2024)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Relationship between product factors, advertising, and purchase intention of halal cosmetic
by: Hussin, Siti Rahayu, et al.
Published: (2013)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
by: Balouchi, Mina, et al.
Published: (2018)

The Impact of Social Media Influencers Towards Consumers’ Attitude
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)

Reliance, media exposure and credibility
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2019)

A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL
by: Nguyen, Tuyen
Published: (2016)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

Media credibility and its correlate with popular votes during elections
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2005)

The impact of gender differentiation in the social media influencer toward skin care advertisement
by: Chuah, Jing Mun, et al.
Published: (2020)

A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour
by: Ohajionu, Uchechi Cynthia
Published: (2015)

I am `better' than you! the influence of upward social comparison on the intention to work abroad among doctors in Iraq: the mediating mechanism of attitude towards leaving
by: Mundher Oraibi, Bha-Aldan, et al.
Published: (2022)

The impact of social media celebrity endorsement on Malaysian university students' consumption behavior
by: Thong, Bao Chye
Published: (2023)

Media credibility: a longitudinal perspective
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2014)

News media credibility of the internet and television
by: Mehrabi, Davood, et al.
Published: (2009)

The inﬂuence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers
by: Abu-Alhaija, Ahmad Saifalddin, et al.
Published: (2019)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)

Impact of colourism in social media advertisements on university students' attitude and purchasing behaviour
by: Toh, Yan Tong
Published: (2024)

How Scoop Affect the Credibility of News through Social Media? An Empirical Study
by: Rosli, Mohammed, et al.
Published: (2017)

The influence of social media advertisement on consumer purchase intention in Malaysia
by: Tan, John How
Published: (2023)