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Customer's perception towards McDonald's icon-based nutritional labels

Nowadays, nutritional labels are very important instruments in the restaurant industry as it helps customers in making informed food choices. Therefore, McDonald’s should take action to become the first in the world to make extensive nutritional information and comprehensive ingredient listings and...

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Bibliographic Details
Main Authors:	Samsudin, Azlina, Jusoff, Kamaruzaman, Md. Zaini, Zetty Madina, Musa, Mushaireen, Khalid, Khazainah, Ngali, Norzaidah, Rahmat, Norazlina, Ramli, Noorazlin, Abd Ghani, Fatimah, Hamid, Munirah
Format:	Article
Language:	English
Published:	IDOSI Publications 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/37420/ http://psasir.upm.edu.my/id/eprint/37420/1/Customer%27s%20perception%20towards%20McDonald%27s%20icon-based%20nutritional%20labels.pdf

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