Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad

Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad

Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechni...

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Bibliographic Details
Main Authors: Khalid, Mohamad Kamil Ariff, Wan Abdul Rahman, Wan Zuhaila, Muhammad, Norrini, Ismail, Normala, Abdul Rahim, Rozlan, Jusoff, Kamaruzaman
Format: Article
Language:English
Published: IDOSI Publications 2011
Online Access:http://psasir.upm.edu.my/id/eprint/37167/
http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf

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