Driving forces of hypermarket's customer loyalty: an empirical study in Malaysia

Driving forces of hypermarket's customer loyalty: an empirical study in Malaysia

Background: Customer satisfaction and loyalty is the output of a successful retail marketing model in a competitive marketing environment, thus creating value for both customers and retailers. Malaysian hypermarkets have experienced marked growth and development in the recent years, with many of the...

Full description

Bibliographic Details
Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Khatibi, Ali
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information 2014
Online Access:http://psasir.upm.edu.my/id/eprint/37161/
http://psasir.upm.edu.my/id/eprint/37161/1/Driving%20forces%20of%20hypermarket%27s%20customer%20loyalty%20an%20empirical%20study%20in%20Malaysia.pdf

Similar Items

Similar Items