Perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity in fast food chain outlets

Perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity in fast food chain outlets

The usage of information technology in fast food chain outlets is to be pervasive and compulsory to improve organizational performance and strategic competitiveness. However, having technology available is not enough, it must be accepted and used appropriately by its target user group in order to re...

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Bibliographic Details
Main Authors: Ngali, Norzaidah, Rahmat, Norazlina, Samsudin, Azlina, Abd Ghani, Fatimah, Hamid, Munirah, Ramli, Noorazlin, Md. Zaini, Zetty Madina, Jusoff, Kamaruzaman
Format: Article
Language:English
Published: IDOSI Publications 2011
Online Access:http://psasir.upm.edu.my/id/eprint/37143/
http://psasir.upm.edu.my/id/eprint/37143/1/Perceived%20ease%20of%20use%20%28PEOU%29%20and%20perceived%20usefulness%20%28PU%29%20of%20information%20technology%20application%20towards%20managerial%20productivity%20in%20fast%20food%20chain%20outlets.pdf

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