Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture

Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture

Television programs such as animation and drama series from Japan have be come common transnational products in Malaysia. Since studies on Malaysians who consume Japanese popular culture are lacking even a decade after its substantial rise in popularity, this qualitative study was designed to explor...

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Bibliographic Details
Main Author: Yamato, Eriko
Format: Article
Language:English
Published: Nova Southeastern University 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36944/
http://psasir.upm.edu.my/id/eprint/36944/1/Cultural%20proximity%20and%20reflexivity%20in%20interpreting%20transnational%20media%20texts.pdf

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