Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia

The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with diffic...

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Main Authors: Terano, Rika, Yahya, Rafidah, Mohamed, Zainal Abidin, Saimin, Sahbani
Format: Article
Published: Routledge 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36898/
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author Terano, Rika
Yahya, Rafidah
Mohamed, Zainal Abidin
Saimin, Sahbani
author_facet Terano, Rika
Yahya, Rafidah
Mohamed, Zainal Abidin
Saimin, Sahbani
author_sort Terano, Rika
building UPM Institutional Repository
collection Online Access
description The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.
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institution Universiti Putra Malaysia
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publishDate 2014
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spelling upm-368982016-01-12T03:34:11Z http://psasir.upm.edu.my/id/eprint/36898/ Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia Terano, Rika Yahya, Rafidah Mohamed, Zainal Abidin Saimin, Sahbani The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice. Routledge 2014 Article PeerReviewed Terano, Rika and Yahya, Rafidah and Mohamed, Zainal Abidin and Saimin, Sahbani (2014) Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 179-192. ISSN 1045-4446; ESSN: 1540-4102 http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921874 10.1080/10454446.2014.921874
spellingShingle Terano, Rika
Yahya, Rafidah
Mohamed, Zainal Abidin
Saimin, Sahbani
Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title_full Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title_fullStr Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title_full_unstemmed Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title_short Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia
title_sort consumers shopping preferences for retail format choice between modern and traditional retails in malaysia
url http://psasir.upm.edu.my/id/eprint/36898/
http://psasir.upm.edu.my/id/eprint/36898/
http://psasir.upm.edu.my/id/eprint/36898/