Consumers' preferences toward attributes of manufactured halal food products
Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also in...
| Main Authors: | , |
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| Format: | Article |
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Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36897/ |
| _version_ | 1848848460560728064 |
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| author | Mohayidin, Mohd Ghazali Kamarulzaman, Nitty Hirawaty |
| author_facet | Mohayidin, Mohd Ghazali Kamarulzaman, Nitty Hirawaty |
| author_sort | Mohayidin, Mohd Ghazali |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also influence consumers' decisions. This article aims to evaluate consumers' preferences toward various attributes of the manufactured halal food sold in supermarkets. The focus is on halal certification because consumers, especially Muslims, need the assurance that the food they purchased is really halal. Two hundred eighty-eight people agreed to participate by providing their perceptions and preferences toward food product attributes. Certified halal food product gained the highest utility score and was the most important attribute. |
| first_indexed | 2025-11-15T09:34:51Z |
| format | Article |
| id | upm-36897 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T09:34:51Z |
| publishDate | 2014 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-368972016-01-12T03:31:29Z http://psasir.upm.edu.my/id/eprint/36897/ Consumers' preferences toward attributes of manufactured halal food products Mohayidin, Mohd Ghazali Kamarulzaman, Nitty Hirawaty Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also influence consumers' decisions. This article aims to evaluate consumers' preferences toward various attributes of the manufactured halal food sold in supermarkets. The focus is on halal certification because consumers, especially Muslims, need the assurance that the food they purchased is really halal. Two hundred eighty-eight people agreed to participate by providing their perceptions and preferences toward food product attributes. Certified halal food product gained the highest utility score and was the most important attribute. Routledge 2014 Article PeerReviewed Mohayidin, Mohd Ghazali and Kamarulzaman, Nitty Hirawaty (2014) Consumers' preferences toward attributes of manufactured halal food products. Journal of International Food & Agribusiness Marketing, 26 (2). pp. 125-139. ISSN 0897-4438; ESSN: 1528-6983 http://www.tandfonline.com/doi/abs/10.1080/08974438.2012.755720 10.1080/08974438.2012.755720 |
| spellingShingle | Mohayidin, Mohd Ghazali Kamarulzaman, Nitty Hirawaty Consumers' preferences toward attributes of manufactured halal food products |
| title | Consumers' preferences toward attributes of manufactured halal food products |
| title_full | Consumers' preferences toward attributes of manufactured halal food products |
| title_fullStr | Consumers' preferences toward attributes of manufactured halal food products |
| title_full_unstemmed | Consumers' preferences toward attributes of manufactured halal food products |
| title_short | Consumers' preferences toward attributes of manufactured halal food products |
| title_sort | consumers' preferences toward attributes of manufactured halal food products |
| url | http://psasir.upm.edu.my/id/eprint/36897/ http://psasir.upm.edu.my/id/eprint/36897/ http://psasir.upm.edu.my/id/eprint/36897/ |