Consumers’ awareness towards organic rice in Malaysia

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Consumers’ awareness towards organic rice in Malaysia

Not many attempts have been made in previous studies to understand consumers’ sociodemographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand consume...

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Bibliographic Details
Main Authors:	Ibitoye, O. O., Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Man, Norsida
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36896/ http://psasir.upm.edu.my/id/eprint/36896/1/36896.pdf

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