Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia

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Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia

Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer c...

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Bibliographic Details
Main Authors:	Mohd Nawi, Nolila, Mohd Nasir, Nurul Izati
Format:	Article
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36895/

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