Consumer attitudes and perceptions towards Western cuisine: a strategic investigation of the Italian restaurant industry in Malaysia

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Consumer attitudes and perceptions towards Western cuisine: a strategic investigation of the Italian restaurant industry in Malaysia

This study investigates consumer attitudes towards Italian cuisine in Malaysia. The popularity of Italian cuisine continues to shape the global evolution of Western-ethnic cuisines. Simplicity, taste, and food preparation of Italian cuisine stimulates new restaurant creation. This study uses in-dept...

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Bibliographic Details
Main Authors:	Camillo, Angelo, Abdul Karim, Muhammad Shahrim
Format:	Article
Published:	Taylor & Francis 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36894/

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