Análisis pragmático de los actos de habla directivos en la publicidad Malaya

Análisis pragmático de los actos de habla directivos en la publicidad Malaya

In this article, we use the model of socio-pragmatic to show the pattern of directive speech acts in Malay printed advertisements. Therefore, we will analyze 18 advertisements both institutional and commercial advertising published in 2014 in Malaysia. It is a qualitative analysis based on the Theor...

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Bibliographic Details
Main Authors: Mansor, Nor Shahila, Alonso, Emilio Ridruejo
Format: Article
Language:English
Published: Departamento de Lingüística, Facultad de Filosofía y Humanidades, Universidad de Chile 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36443/
http://psasir.upm.edu.my/id/eprint/36443/1/An%C3%A1lisis%20pragm%C3%A1tico%20de%20los%20actos%20de%20habla%20directivos%20en%20la%20publicidad%20Malaya.pdf

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