Análisis pragmático de los actos de habla directivos en la publicidad Malaya
In this article, we use the model of socio-pragmatic to show the pattern of directive speech acts in Malay printed advertisements. Therefore, we will analyze 18 advertisements both institutional and commercial advertising published in 2014 in Malaysia. It is a qualitative analysis based on the Theor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Departamento de Lingüística, Facultad de Filosofía y Humanidades, Universidad de Chile
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36443/ http://psasir.upm.edu.my/id/eprint/36443/1/An%C3%A1lisis%20pragm%C3%A1tico%20de%20los%20actos%20de%20habla%20directivos%20en%20la%20publicidad%20Malaya.pdf |
| _version_ | 1848848333740703744 |
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| author | Mansor, Nor Shahila Alonso, Emilio Ridruejo |
| author_facet | Mansor, Nor Shahila Alonso, Emilio Ridruejo |
| author_sort | Mansor, Nor Shahila |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In this article, we use the model of socio-pragmatic to show the pattern of directive speech acts in Malay printed advertisements. Therefore, we will analyze 18 advertisements both institutional and commercial advertising published in 2014 in Malaysia. It is a qualitative analysis based on the Theory of Speech Acts (Searle, 1969). This study reflects the strategies that advertisers apply in the texts to persuade the consumers to change the attitude towards the products offered and these strategies are varied. In these various strategies we found four directive acts that are ‘request’, ‘command’, ‘warning’ and ‘advice’. The tendency of Malay advertisers to use such speech acts in their advertising arguments is not to show rudeness or discourtesy but it is considered as a necessity to bring the attention of potential consumers. However, advertisers tend to reduce the ilocutive effect of directive speech acts with mild expressions in the advertising discourse in order to maintain a good relationship between interlocutors. |
| first_indexed | 2025-11-15T09:32:50Z |
| format | Article |
| id | upm-36443 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:32:50Z |
| publishDate | 2014 |
| publisher | Departamento de Lingüística, Facultad de Filosofía y Humanidades, Universidad de Chile |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-364432020-07-06T03:06:16Z http://psasir.upm.edu.my/id/eprint/36443/ Análisis pragmático de los actos de habla directivos en la publicidad Malaya Mansor, Nor Shahila Alonso, Emilio Ridruejo In this article, we use the model of socio-pragmatic to show the pattern of directive speech acts in Malay printed advertisements. Therefore, we will analyze 18 advertisements both institutional and commercial advertising published in 2014 in Malaysia. It is a qualitative analysis based on the Theory of Speech Acts (Searle, 1969). This study reflects the strategies that advertisers apply in the texts to persuade the consumers to change the attitude towards the products offered and these strategies are varied. In these various strategies we found four directive acts that are ‘request’, ‘command’, ‘warning’ and ‘advice’. The tendency of Malay advertisers to use such speech acts in their advertising arguments is not to show rudeness or discourtesy but it is considered as a necessity to bring the attention of potential consumers. However, advertisers tend to reduce the ilocutive effect of directive speech acts with mild expressions in the advertising discourse in order to maintain a good relationship between interlocutors. Departamento de Lingüística, Facultad de Filosofía y Humanidades, Universidad de Chile 2014 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/36443/1/An%C3%A1lisis%20pragm%C3%A1tico%20de%20los%20actos%20de%20habla%20directivos%20en%20la%20publicidad%20Malaya.pdf Mansor, Nor Shahila and Alonso, Emilio Ridruejo (2014) Análisis pragmático de los actos de habla directivos en la publicidad Malaya. Lenguas Modernas, 44. pp. 67-79. ISSN 0719-5443 https://lenguasmodernas.uchile.cl/index.php/LM/article/view/36395 |
| spellingShingle | Mansor, Nor Shahila Alonso, Emilio Ridruejo Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title | Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title_full | Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title_fullStr | Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title_full_unstemmed | Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title_short | Análisis pragmático de los actos de habla directivos en la publicidad Malaya |
| title_sort | análisis pragmático de los actos de habla directivos en la publicidad malaya |
| url | http://psasir.upm.edu.my/id/eprint/36443/ http://psasir.upm.edu.my/id/eprint/36443/ http://psasir.upm.edu.my/id/eprint/36443/1/An%C3%A1lisis%20pragm%C3%A1tico%20de%20los%20actos%20de%20habla%20directivos%20en%20la%20publicidad%20Malaya.pdf |