All in the name: the effect of elite source cues on value perception

All in the name: the effect of elite source cues on value perception

This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the value...

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Bibliographic Details
Main Authors: Waheed, Moniza, Baumgartner, Susanne
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36358/
http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf

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