A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive cus...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36289/ http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf |
| _version_ | 1848848290654715904 |
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| author | Romli, Fairuz Izzudin Mohamad Noor, Ahmad Redzman Dasuki, Norhafizah |
| author_facet | Romli, Fairuz Izzudin Mohamad Noor, Ahmad Redzman Dasuki, Norhafizah |
| author_sort | Romli, Fairuz Izzudin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive customers. Theoretically, by having more passengers onboard the aircraft, flight ticket price can be lowered since the imposed operational costs can be shared by more passengers per flight. To achieve this, an idea of standing passenger cabin whereby the passengers are transported in the aircraft cabin in their upright position has been proposed to reduce the operational flight costs and hence the charging ticket price to the passengers. This paper explores the practicality of such idea with an example case study that is focused on domestic flights market in Malaysia. All in all, it can be concluded that the standing cabin idea has a potential to be applied by low-cost airlines servicing short-haul flight markets. |
| first_indexed | 2025-11-15T09:32:09Z |
| format | Article |
| id | upm-36289 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:32:09Z |
| publishDate | 2014 |
| publisher | International Association of Computer Science and Information Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-362892015-10-29T08:05:06Z http://psasir.upm.edu.my/id/eprint/36289/ A study on potential standing cabin effects in improving the competitiveness of low-cost airlines Romli, Fairuz Izzudin Mohamad Noor, Ahmad Redzman Dasuki, Norhafizah The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive customers. Theoretically, by having more passengers onboard the aircraft, flight ticket price can be lowered since the imposed operational costs can be shared by more passengers per flight. To achieve this, an idea of standing passenger cabin whereby the passengers are transported in the aircraft cabin in their upright position has been proposed to reduce the operational flight costs and hence the charging ticket price to the passengers. This paper explores the practicality of such idea with an example case study that is focused on domestic flights market in Malaysia. All in all, it can be concluded that the standing cabin idea has a potential to be applied by low-cost airlines servicing short-haul flight markets. International Association of Computer Science and Information Technology 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf Romli, Fairuz Izzudin and Mohamad Noor, Ahmad Redzman and Dasuki, Norhafizah (2014) A study on potential standing cabin effects in improving the competitiveness of low-cost airlines. International Journal of Engineering and Technology, 6 (4). pp. 304-308. ISSN 1793-8236; ESSN: 1793-8244 http://www.ijetch.org/index.php?m=content&c=index&a=show&catid=57&id=806 10.7763/IJET.2014.V6.717 |
| spellingShingle | Romli, Fairuz Izzudin Mohamad Noor, Ahmad Redzman Dasuki, Norhafizah A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title | A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title_full | A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title_fullStr | A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title_full_unstemmed | A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title_short | A study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| title_sort | study on potential standing cabin effects in improving the competitiveness of low-cost airlines |
| url | http://psasir.upm.edu.my/id/eprint/36289/ http://psasir.upm.edu.my/id/eprint/36289/ http://psasir.upm.edu.my/id/eprint/36289/ http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf |