A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia

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A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia

Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...

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Bibliographic Details
Main Authors:	Mohamed, Zainal Abidin, Rezai, Golnaz, Sharifuddin, Juwaidah, Jamil, Siti Hawa
Format:	Article
Language:	English
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36136/ http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf

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