A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/36136/ http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf |
| _version_ | 1848848247970332672 |
|---|---|
| author | Mohamed, Zainal Abidin Rezai, Golnaz Sharifuddin, Juwaidah Jamil, Siti Hawa |
| author_facet | Mohamed, Zainal Abidin Rezai, Golnaz Sharifuddin, Juwaidah Jamil, Siti Hawa |
| author_sort | Mohamed, Zainal Abidin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new lifestyles. This group of consumers in Malaysia plays an important role in shaping the rising trend in the consumption of meat products, and this changing attitude calls for empirical research to clarify factors shaping it. The results also indicate that there are three factors (attributes of beef cuts, quality and safety, and the variety of Malaysian dishes) that greatly influence the preference for beef consumers toward their consumption of beef cuts. It was also determined that four factors that influenced the preference for non-beef consumers are price of beef cuts, lifestyle, risk associated with beef cuts consumption, taste, and preferences influencing non-beef consumers. |
| first_indexed | 2025-11-15T09:31:28Z |
| format | Article |
| id | upm-36136 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:31:28Z |
| publishDate | 2014 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-361362015-10-06T23:50:24Z http://psasir.upm.edu.my/id/eprint/36136/ A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia Mohamed, Zainal Abidin Rezai, Golnaz Sharifuddin, Juwaidah Jamil, Siti Hawa Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new lifestyles. This group of consumers in Malaysia plays an important role in shaping the rising trend in the consumption of meat products, and this changing attitude calls for empirical research to clarify factors shaping it. The results also indicate that there are three factors (attributes of beef cuts, quality and safety, and the variety of Malaysian dishes) that greatly influence the preference for beef consumers toward their consumption of beef cuts. It was also determined that four factors that influenced the preference for non-beef consumers are price of beef cuts, lifestyle, risk associated with beef cuts consumption, taste, and preferences influencing non-beef consumers. Routledge 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf Mohamed, Zainal Abidin and Rezai, Golnaz and Sharifuddin, Juwaidah and Jamil, Siti Hawa (2014) A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 49-62. ISSN 1045-4446; ESSN: 1540-4102 10.1080/10454446.2014.921875 |
| spellingShingle | Mohamed, Zainal Abidin Rezai, Golnaz Sharifuddin, Juwaidah Jamil, Siti Hawa A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title | A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title_full | A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title_fullStr | A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title_full_unstemmed | A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title_short | A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia |
| title_sort | comparative assessment of consumer and non-consumer preference for beef cuts consumption in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/36136/ http://psasir.upm.edu.my/id/eprint/36136/ http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf |