Determinants and influence of wives’ sex role orientation in urban family purchase decision making in Malaysia

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Determinants and influence of wives’ sex role orientation in urban family purchase decision making in Malaysia

Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their influence in family purchase decision making (FDM) be investigated in a specific context. Malaysian society differs from the West in terms of family composition and structure, value...

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Bibliographic Details
Main Authors:	Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Chui
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36113/ http://psasir.upm.edu.my/id/eprint/36113/1/Determinants%20and%20Influence%20of%20Wives%E2%80%99%20Sex%20Role.pdf

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