Will consumers purchase Stevia as a sugar substitute?: an exploratory study on consumer acceptance

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Will consumers purchase Stevia as a sugar substitute?: an exploratory study on consumer acceptance

Stevia rebaudiana Bertoni, commonly known as Stevia, is an ancient sweet herb native to Paraguay. The plant, especially the leaves, has a sweetening effect 300 times sweeter than saccharose. Malaysia has taken a particular interest in promotion of Stevia derivatives as a precautionary measure to com...

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Bibliographic Details
Main Authors:	Kamarulzaman, Nitty Hirawaty, Jamal, Kasazlinda, Vijayan, Gowri, Ab. Jalil, Siti Munirah
Format:	Article
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/36022/

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