Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia
This paper aims to capture the level of satisfaction of the visitors towards the ecotourism service attributes at Kenyir Lake, by providing results of a valuation study on the boat house services, which is the main focus in this research. A choice experiment is employed to estimate the visitors’ pre...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
International Institute for Science, Technology and Education
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/35947/ |
| _version_ | 1848848196441210880 |
|---|---|
| author | Wan Muhamad, Wan Nur Hidayah Radam, Alias Yacob, Mohd Rusli |
| author_facet | Wan Muhamad, Wan Nur Hidayah Radam, Alias Yacob, Mohd Rusli |
| author_sort | Wan Muhamad, Wan Nur Hidayah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper aims to capture the level of satisfaction of the visitors towards the ecotourism service attributes at Kenyir Lake, by providing results of a valuation study on the boat house services, which is the main focus in this research. A choice experiment is employed to estimate the visitors’ preferences for boat house service attributes. The attributes investigated were visitors guide (TG), provision of safety equipment (SAFE), coverage for communication system (COMM), package of activities (ACTV) and extra package price (EPP). The simple conditional logit (CL) model and CL interaction model were estimated in order to identify the preferences of the visitors from various service options of boat house attributes. This study presents implications for the policy makers in guiding the future management and the improvement of boat house services. The results of this study will be able to facilitate the future management in establishing an efficient implementation in order to improve the boat house services to fulfill the visitors’ satisfaction. |
| first_indexed | 2025-11-15T09:30:39Z |
| format | Article |
| id | upm-35947 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T09:30:39Z |
| publishDate | 2014 |
| publisher | International Institute for Science, Technology and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-359472016-02-24T01:54:16Z http://psasir.upm.edu.my/id/eprint/35947/ Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia Wan Muhamad, Wan Nur Hidayah Radam, Alias Yacob, Mohd Rusli This paper aims to capture the level of satisfaction of the visitors towards the ecotourism service attributes at Kenyir Lake, by providing results of a valuation study on the boat house services, which is the main focus in this research. A choice experiment is employed to estimate the visitors’ preferences for boat house service attributes. The attributes investigated were visitors guide (TG), provision of safety equipment (SAFE), coverage for communication system (COMM), package of activities (ACTV) and extra package price (EPP). The simple conditional logit (CL) model and CL interaction model were estimated in order to identify the preferences of the visitors from various service options of boat house attributes. This study presents implications for the policy makers in guiding the future management and the improvement of boat house services. The results of this study will be able to facilitate the future management in establishing an efficient implementation in order to improve the boat house services to fulfill the visitors’ satisfaction. International Institute for Science, Technology and Education 2014 Article PeerReviewed Wan Muhamad, Wan Nur Hidayah and Radam, Alias and Yacob, Mohd Rusli (2014) Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia. Journal of Marketing and Consumer Research, 4. pp. 41-50. ISSN 2422-8451 http://www.iiste.org/Journals/index.php/JMCR/article/view/12068 |
| spellingShingle | Wan Muhamad, Wan Nur Hidayah Radam, Alias Yacob, Mohd Rusli Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title | Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title_full | Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title_fullStr | Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title_full_unstemmed | Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title_short | Using choice experiments to understand visitors preferences for the man-made lake ecotourism services in Terengganu, Malaysia |
| title_sort | using choice experiments to understand visitors preferences for the man-made lake ecotourism services in terengganu, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/35947/ http://psasir.upm.edu.my/id/eprint/35947/ |