Tourists' strategies: an acculturation approach

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Tourists' strategies: an acculturation approach

Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent...

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Bibliographic Details
Main Authors:	Rasmi, Sarah, Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoff N.
Format:	Article
Published:	Elsevier 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/35869/

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