The underlying dimensions of relationship marketing in the Malaysian mobile service sector

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The underlying dimensions of relationship marketing in the Malaysian mobile service sector

After so many years, the Malaysian mobile service market is getting saturated, whereby service operators are having difficulties differentiating themselves because they offer similar services. As the service options are wide, customers become less committed to a particular provider and might easily...

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Bibliographic Details
Main Authors:	Bojei, Jamil, Abu, Mimi Liana
Format:	Article
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/35824/

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