The influence of social network sites (SNS) upon academic performance of Malaysian students

Social network sites (SNS) have attracted considerable attention among teens and young adults who tend to connect and share common interest. Despite this popularity, the issue of students’ adoption of social network sites is still being unexplored fully in Malaysia. Driven by this factor, this study...

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Main Authors: Salvation, Mark, Adzharuddin, Nor Azura
Format: Article
Published: Center for Promoting Ideas 2014
Online Access:http://psasir.upm.edu.my/id/eprint/35741/
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author Salvation, Mark
Adzharuddin, Nor Azura
author_facet Salvation, Mark
Adzharuddin, Nor Azura
author_sort Salvation, Mark
building UPM Institutional Repository
collection Online Access
description Social network sites (SNS) have attracted considerable attention among teens and young adults who tend to connect and share common interest. Despite this popularity, the issue of students’ adoption of social network sites is still being unexplored fully in Malaysia. Driven by this factor, this study was designed to analyze the impact of social network sites on students’ academic performance in Malaysia. Using a conceptual approach, the study gathered that more students prefer the use of Facebook and Twitter in academic related discussions in complementing conventional classroom teaching and learning process. Thus, it is imperative that lecturers and academic institutions should implement the use of these applications in promoting academic excellence. As for profit oriented organizations such as bookshops, computer and smartphone one vendors, they can promote their products through these applications and engage students to make purchases via them having understood that many students prefer and use Facebook, Twitter and Google+. The discussion from this study however does not represent the general sampling of Malaysian university students.
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spelling upm-357412016-02-04T02:42:41Z http://psasir.upm.edu.my/id/eprint/35741/ The influence of social network sites (SNS) upon academic performance of Malaysian students Salvation, Mark Adzharuddin, Nor Azura Social network sites (SNS) have attracted considerable attention among teens and young adults who tend to connect and share common interest. Despite this popularity, the issue of students’ adoption of social network sites is still being unexplored fully in Malaysia. Driven by this factor, this study was designed to analyze the impact of social network sites on students’ academic performance in Malaysia. Using a conceptual approach, the study gathered that more students prefer the use of Facebook and Twitter in academic related discussions in complementing conventional classroom teaching and learning process. Thus, it is imperative that lecturers and academic institutions should implement the use of these applications in promoting academic excellence. As for profit oriented organizations such as bookshops, computer and smartphone one vendors, they can promote their products through these applications and engage students to make purchases via them having understood that many students prefer and use Facebook, Twitter and Google+. The discussion from this study however does not represent the general sampling of Malaysian university students. Center for Promoting Ideas 2014-08 Article PeerReviewed Salvation, Mark and Adzharuddin, Nor Azura (2014) The influence of social network sites (SNS) upon academic performance of Malaysian students. International Journal of Humanities and Social Science, 4 (10(1)). pp. 131-137. ISSN 2220-8488; ESSN: 2221-0989 http://www.ijhssnet.com/journal/index/2747
spellingShingle Salvation, Mark
Adzharuddin, Nor Azura
The influence of social network sites (SNS) upon academic performance of Malaysian students
title The influence of social network sites (SNS) upon academic performance of Malaysian students
title_full The influence of social network sites (SNS) upon academic performance of Malaysian students
title_fullStr The influence of social network sites (SNS) upon academic performance of Malaysian students
title_full_unstemmed The influence of social network sites (SNS) upon academic performance of Malaysian students
title_short The influence of social network sites (SNS) upon academic performance of Malaysian students
title_sort influence of social network sites (sns) upon academic performance of malaysian students
url http://psasir.upm.edu.my/id/eprint/35741/
http://psasir.upm.edu.my/id/eprint/35741/