Structural equation modeling of consumer purchase intention toward synthetic functional foods

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Structural equation modeling of consumer purchase intention toward synthetic functional foods

Functional foods are gaining greater popularity around the world. They are not just a new category of food products marketed for their health benefits, but their competitive market has made consumers become more favorable toward firms that are involved in this industry. The public is increasingly co...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format:	Article
Published:	Routledge 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/35494/

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