Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women

Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women

This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the sur...

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Bibliographic Details
Main Authors: Kaur, Kamaljeet, Osman, Syuhaily, Sandhu, Sukjeet Kaur, Singh, Jaspal
Format: Article
Language:English
Published: Zes Rokman Resources 2018
Online Access:http://psasir.upm.edu.my/id/eprint/35349/
http://psasir.upm.edu.my/id/eprint/35349/1/Is%20halal%20a%20priority%20in%20purchasing%20cosmetics%20in%20Malaysia%20among%20Muslim%20Malaysian%20women.pdf

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