Social and cultural influences in reception of a development-oriented television programme in a multi-ethnic society

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Social and cultural influences in reception of a development-oriented television programme in a multi-ethnic society

This research sought to understand how a multi-ethnic society interprets a development-oriented television programme. In other words, it dwelt into the reception activities of the people from various cultural backgrounds as they watched such a programme. The integration of the Social Sciences method...

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Bibliographic Details
Main Authors:	Ahmad, Jamaliah, Abdullah, Iskandar
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2005
Online Access:	http://psasir.upm.edu.my/id/eprint/3518/ http://psasir.upm.edu.my/id/eprint/3518/1/Social_and_Cultural_Influences_in_Reception_of_a_Development-oriented.pdf

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