Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produce...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35134/ http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf |
| _version_ | 1848847969829257216 |
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| author | Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann |
| author_facet | Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann |
| author_sort | Rezai, Golnaz |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produced, processed, and handled with methods that are acknowledged by the certification agencies as clean and safe for consumption. This study aims to identify the factors influencing consumer purchasing behavior toward quality-labeled vegetables. A survey was conducted using a self-administered questionnaire and distributed randomly to consumers in public places in the Klang Valley. Four hundred and sixteen respondents were approached. The results indicate that most of the respondents are aware of food quality labels. Using factor analysis, four latent factors that influence consumer attitude toward quality-labeled vegetables were identified, and the importance of quality attributes (sensory, health, safety, and social attributes) in shaping those attitudes was also shown. |
| first_indexed | 2025-11-15T09:27:03Z |
| format | Article |
| id | upm-35134 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:27:03Z |
| publishDate | 2014 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-351342016-10-11T02:42:02Z http://psasir.upm.edu.my/id/eprint/35134/ Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produced, processed, and handled with methods that are acknowledged by the certification agencies as clean and safe for consumption. This study aims to identify the factors influencing consumer purchasing behavior toward quality-labeled vegetables. A survey was conducted using a self-administered questionnaire and distributed randomly to consumers in public places in the Klang Valley. Four hundred and sixteen respondents were approached. The results indicate that most of the respondents are aware of food quality labels. Using factor analysis, four latent factors that influence consumer attitude toward quality-labeled vegetables were identified, and the importance of quality attributes (sensory, health, safety, and social attributes) in shaping those attitudes was also shown. Routledge 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf Rezai, Golnaz and Shamsudin, Mad Nasir and Mohamed, Zainal Abidin and Chong, Sook Ann (2014) Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent. Journal of Food Products Marketing, 20 (suppl.1). pp. 1-12. ISSN 1045-4446; ESSN: 1540-4102 10.1080/10454446.2014.921871 |
| spellingShingle | Rezai, Golnaz Shamsudin, Mad Nasir Mohamed, Zainal Abidin Chong, Sook Ann Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title | Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title_full | Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title_fullStr | Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title_full_unstemmed | Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title_short | Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent |
| title_sort | quality-labeled vegetable consumption in malaysia: factors affecting attitude and purchase intent |
| url | http://psasir.upm.edu.my/id/eprint/35134/ http://psasir.upm.edu.my/id/eprint/35134/ http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf |