A. Rahman, N. A., & Md Noor, S. (2014). The role of brand self-relevance in developing brand loyalty: A study on the brand loyalty for Honda. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia.
Chicago Style (17th ed.) CitationA. Rahman, Nur Atikah, and Shuhaida Md Noor. The Role of Brand Self-relevance in Developing Brand Loyalty: A Study on the Brand Loyalty for Honda. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, 2014.
MLA (9th ed.) CitationA. Rahman, Nur Atikah, and Shuhaida Md Noor. The Role of Brand Self-relevance in Developing Brand Loyalty: A Study on the Brand Loyalty for Honda. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, 2014.