Agricultural radio talks and drama: Malaysia early development experience
Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35031/ http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf |
| _version_ | 1848847940708204544 |
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| author | Yusof, Fadzilah Ibrahim, Faridah Wan Mahmud, Wan Amizah |
| author_facet | Yusof, Fadzilah Ibrahim, Faridah Wan Mahmud, Wan Amizah |
| author_sort | Yusof, Fadzilah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields. |
| first_indexed | 2025-11-15T09:26:35Z |
| format | Article |
| id | upm-35031 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:26:35Z |
| publishDate | 2012 |
| publisher | School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-350312016-10-11T02:51:00Z http://psasir.upm.edu.my/id/eprint/35031/ Agricultural radio talks and drama: Malaysia early development experience Yusof, Fadzilah Ibrahim, Faridah Wan Mahmud, Wan Amizah Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2012 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf Yusof, Fadzilah and Ibrahim, Faridah and Wan Mahmud, Wan Amizah (2012) Agricultural radio talks and drama: Malaysia early development experience. Jurnal Komunikasi, 28 (1). pp. 77-88. ISSN 2289-151X; ESSN: 2289-1528 http://www.ukm.my/jkom/journal/volumes/volume28-1-2012.html |
| spellingShingle | Yusof, Fadzilah Ibrahim, Faridah Wan Mahmud, Wan Amizah Agricultural radio talks and drama: Malaysia early development experience |
| title | Agricultural radio talks and drama: Malaysia early development experience |
| title_full | Agricultural radio talks and drama: Malaysia early development experience |
| title_fullStr | Agricultural radio talks and drama: Malaysia early development experience |
| title_full_unstemmed | Agricultural radio talks and drama: Malaysia early development experience |
| title_short | Agricultural radio talks and drama: Malaysia early development experience |
| title_sort | agricultural radio talks and drama: malaysia early development experience |
| url | http://psasir.upm.edu.my/id/eprint/35031/ http://psasir.upm.edu.my/id/eprint/35031/ http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf |