Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley

The Malaysian public now has access to the Internet not only at home and the workplace, but also at cyber cafés. This study aims to examine the level of acceptance of webcasting among users of selected cyber cafés in the Klang Valley. The specific objectives of the study are: to determine the profil...

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Main Authors: Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha, Abu Hassan, Musa, Hassan, Md. Salleh
Format: Article
Language:English
Published: School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2008
Online Access:http://psasir.upm.edu.my/id/eprint/35027/
http://psasir.upm.edu.my/id/eprint/35027/1/Acceptance%20and%20usage%20of%20webcasting%20among%20users%20of%20selected%20cyber%20cafes%20in%20Klang%20Valley.pdf
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author Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha
Abu Hassan, Musa
Hassan, Md. Salleh
author_facet Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha
Abu Hassan, Musa
Hassan, Md. Salleh
author_sort Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha
building UPM Institutional Repository
collection Online Access
description The Malaysian public now has access to the Internet not only at home and the workplace, but also at cyber cafés. This study aims to examine the level of acceptance of webcasting among users of selected cyber cafés in the Klang Valley. The specific objectives of the study are: to determine the profile of webcasting users and its usage; to determine the types of webcasting technology most frequently used, level of knowledge of webcasting and the main source of knowledge in becoming aware of webcasting; to determine the acceptance of webcasting among non-users of webcasting; and to determine the relationship between behavioral intention to use and the actual usage of webcasting among users of webcasting. This study used the survey design, using purposive sampling to select the cyber cafés and visitors of these cafés. The findings indicate that usage of webcasting is still relatively low among users of selected cyber cafés in the Klang Valley. Users of webcasting were found to be mostly male, young and relatively well educated with at least a diploma as the highest level of education obtained.
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spelling upm-350272016-10-11T02:50:59Z http://psasir.upm.edu.my/id/eprint/35027/ Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha Abu Hassan, Musa Hassan, Md. Salleh The Malaysian public now has access to the Internet not only at home and the workplace, but also at cyber cafés. This study aims to examine the level of acceptance of webcasting among users of selected cyber cafés in the Klang Valley. The specific objectives of the study are: to determine the profile of webcasting users and its usage; to determine the types of webcasting technology most frequently used, level of knowledge of webcasting and the main source of knowledge in becoming aware of webcasting; to determine the acceptance of webcasting among non-users of webcasting; and to determine the relationship between behavioral intention to use and the actual usage of webcasting among users of webcasting. This study used the survey design, using purposive sampling to select the cyber cafés and visitors of these cafés. The findings indicate that usage of webcasting is still relatively low among users of selected cyber cafés in the Klang Valley. Users of webcasting were found to be mostly male, young and relatively well educated with at least a diploma as the highest level of education obtained. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35027/1/Acceptance%20and%20usage%20of%20webcasting%20among%20users%20of%20selected%20cyber%20cafes%20in%20Klang%20Valley.pdf Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha and Abu Hassan, Musa and Hassan, Md. Salleh (2008) Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley. Jurnal Komunikasi, 24. pp. 46-62. ISSN 2289-151X; ESSN: 2289-1528 http://www.ukm.my/jkom/journal/volumes/volume24-2008.html
spellingShingle Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha
Abu Hassan, Musa
Hassan, Md. Salleh
Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title_full Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title_fullStr Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title_full_unstemmed Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title_short Acceptance and usage of webcasting among users of selected cyber cafes in Klang Valley
title_sort acceptance and usage of webcasting among users of selected cyber cafes in klang valley
url http://psasir.upm.edu.my/id/eprint/35027/
http://psasir.upm.edu.my/id/eprint/35027/
http://psasir.upm.edu.my/id/eprint/35027/1/Acceptance%20and%20usage%20of%20webcasting%20among%20users%20of%20selected%20cyber%20cafes%20in%20Klang%20Valley.pdf