Predicting working women purchasing behaviour of Malaysian halal cosmetic products by using Theory of Planned Behaviour

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Predicting working women purchasing behaviour of Malaysian halal cosmetic products by using Theory of Planned Behaviour

This paper focuses on the Malaysian Working Women purchasing behaviour of Malaysian made halal cosmetic products. A self-administered questionnaire was designed as an instrument to gather information. The Theory of Planned Behaviour was used to measure the purchasing behavior. Three independent vari...

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Bibliographic Details
Main Authors:	Kaur, Kamaljeet, Osman, Syuhaily, Mustapha, Siti Maziha
Format:	Article
Published:	Academic Research Publishers 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/34992/

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