Modified TAROT for cross-selling personal financial products

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Modified TAROT for cross-selling personal financial products

The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that...

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Bibliographic Details
Main Authors:	Tee, Ya Mei, Lee, Lai Soon, Lee, Chew Ging, Seow, Hsin Vonn
Format:	Conference or Workshop Item
Language:	English
Published:	AIP Publishing LLC 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/34567/ http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf

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