QR Code

Moderating role of product involvement on the relationship between brand personality and brand loyalty

Drawing from observations by consumer behavior theorists and product involvement studies, the present study seeks to investigate the moderating role of product involvement on the relationship between brand personality and brand loyalty. A total of 958 respondents participated in this study. They com...

Full description

Bibliographic Details
Main Authors:	Lada, Suddin, Md. Sidin, Samsinar, Teoh, Kenny Guan Cheng
Format:	Article
Published:	Array Development 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/34558/

Similar Items

The roles of brand experience in forming loyalty intention
by: Lada, Suddin, et al.
Published: (2014)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer
by: Nikhashemi, Seyed Rajab, et al.
Published: (2015)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

The impact of employer brand discrepancy and employer attraction on employer brand loyalty
by: Mohamad, Siti Fatimah, et al.
Published: (2017)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: Nur Atikah A Rahman,, et al.
Published: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: A. Rahman, Nur Atikah, et al.
Published: (2014)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding
by: Muhammad Amin,, et al.
Published: (2019)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim
by: Zaidun, Nurul Aqmar, et al.
Published: (2020)

A review of the relationship between brand image, satisfaction and loyalty.
by: Kamarohim, Norazlina, et al.
Published: (2012)

Factors affecting consumer brand loyalty on personal care products
by: Ooi, Xin Yi
Published: (2024)

Integration of standardization and customization: impact on service quality, customer satisfaction, and loyalty
by: Kasiri, Leila Agha, et al.
Published: (2017)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism and self-brand connections
by: Loh, Huey Shee, et al.
Published: (2020)

Relationship quality and e-loyalty towards online travel agency (OTA): social exchange theory perspective
by: Hamid Rizal,, et al.
Published: (2020)

Exploring employer branding in Malaysia banking and hotel industries
by: Mohamad, Siti Fatimah, et al.
Published: (2015)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
by: Ong, Khian Sin
Published: (2009)

Brand Loyalty of Online Music
by: Chan, Gavin
Published: (2006)

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
by: Goi, Chai Lee, et al.

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
by: Lai, Ruixia, et al.
Published: (2019)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Brand Loyalty from a Consumer-Brand Relationship Perspective: An Empirical Study in the Vietnam Shampoo Market
by: Ly, Ngan Thuy
Published: (2004)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

The relationship between brand perceptions and brand satisfaction on skin care products
by: Goh, Jih Yi, et al.
Published: (2013)

The relationship between brand knowledge, satisfaction and loyalty among conference organizers / Zamri Ahmad
by: Ahmad, Zamri
Published: (2014)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

Reaching Higher: Sacrifices and Brand Loyalty
by: Alafaleg, Nora
Published: (2024)

Contribution of Green Marketing to Brand Loyalty
by: Kuek, Way Teng
Published: (2013)