Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics

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Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics

The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic persp...

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Bibliographic Details
Main Authors:	Wong, Yue Teng, Osman, Syuhaily, Mat Said, Aini, Paim, Laily
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/34557/ http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf

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