Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia

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Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia

This study aimed to extend the existing research on repatronage behavior of customers in retailing industry. Retailing industry has become one of the sectors contributing a lot to gross domestic products of Malaysia in recent years. This study tries to investigate the relationship between service qu...

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Bibliographic Details
Main Authors:	Nezakati, Hossein, Ang, Siew Hui, Jofreh, Manoochehr
Format:	Article
Published:	Asian Network for Scientific Information 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/34491/

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