Media usage among the coastal communities in Malaysia
The main objective of this paper was to identify the preferred media tool and its usage among coastal communities in Malaysia. Data were collected using a questionnaire completed by a total of 210 people from the selected coastal communities. The findings indicated that people living and working in...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34482/ http://psasir.upm.edu.my/id/eprint/34482/1/Media%20Usage%20among%20the%20Coastal%20Communities%20in%20Malaysia.pdf |
| _version_ | 1848847784867790848 |
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| author | Chew, Chun Meng Omar, Siti Zobidah Kamaruddin, Nurani Bolong, Jusang Alby, Jeffrey Lawrence D'Silva Mohamed Shaffril, Hayrol Azril |
| author_facet | Chew, Chun Meng Omar, Siti Zobidah Kamaruddin, Nurani Bolong, Jusang Alby, Jeffrey Lawrence D'Silva Mohamed Shaffril, Hayrol Azril |
| author_sort | Chew, Chun Meng |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The main objective of this paper was to identify the preferred media tool and its usage among coastal communities in Malaysia. Data were collected using a questionnaire completed by a total of 210 people from the selected coastal communities. The findings indicated that people living and working in the Malaysian coastal communities, rely more on mobile phones and television to access relevant information. The results also suggest the need for improving the living standard of the rural communities living in the coastal areas of Malaysia. The use of advanced media tools could enhance living conditions and economy standards; as well as to address the communication needs in the coastal communities in Malaysia. |
| first_indexed | 2025-11-15T09:24:07Z |
| format | Article |
| id | upm-34482 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:24:07Z |
| publishDate | 2014 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-344822016-03-31T05:20:04Z http://psasir.upm.edu.my/id/eprint/34482/ Media usage among the coastal communities in Malaysia Chew, Chun Meng Omar, Siti Zobidah Kamaruddin, Nurani Bolong, Jusang Alby, Jeffrey Lawrence D'Silva Mohamed Shaffril, Hayrol Azril The main objective of this paper was to identify the preferred media tool and its usage among coastal communities in Malaysia. Data were collected using a questionnaire completed by a total of 210 people from the selected coastal communities. The findings indicated that people living and working in the Malaysian coastal communities, rely more on mobile phones and television to access relevant information. The results also suggest the need for improving the living standard of the rural communities living in the coastal areas of Malaysia. The use of advanced media tools could enhance living conditions and economy standards; as well as to address the communication needs in the coastal communities in Malaysia. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34482/1/Media%20Usage%20among%20the%20Coastal%20Communities%20in%20Malaysia.pdf Chew, Chun Meng and Omar, Siti Zobidah and Kamaruddin, Nurani and Bolong, Jusang and Alby, Jeffrey Lawrence D'Silva and Mohamed Shaffril, Hayrol Azril (2014) Media usage among the coastal communities in Malaysia. Asian Social Science, 10 (8). pp. 30-34. ISSN 1911-2017; ESSN: 1911-2025 http://ccsenet.org/journal/index.php/ass/article/view/35442 10.5539/ass.v10n8p30 |
| spellingShingle | Chew, Chun Meng Omar, Siti Zobidah Kamaruddin, Nurani Bolong, Jusang Alby, Jeffrey Lawrence D'Silva Mohamed Shaffril, Hayrol Azril Media usage among the coastal communities in Malaysia |
| title | Media usage among the coastal communities in Malaysia |
| title_full | Media usage among the coastal communities in Malaysia |
| title_fullStr | Media usage among the coastal communities in Malaysia |
| title_full_unstemmed | Media usage among the coastal communities in Malaysia |
| title_short | Media usage among the coastal communities in Malaysia |
| title_sort | media usage among the coastal communities in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/34482/ http://psasir.upm.edu.my/id/eprint/34482/ http://psasir.upm.edu.my/id/eprint/34482/ http://psasir.upm.edu.my/id/eprint/34482/1/Media%20Usage%20among%20the%20Coastal%20Communities%20in%20Malaysia.pdf |