Analysing visual and textual content of tourism brochures: a case of Malaysian destination image
The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. Th...
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| Format: | Article |
| Language: | English |
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Tourism Educators Association of Malaysia
2005
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34456/ http://psasir.upm.edu.my/id/eprint/34456/1/Analysing%20visual%20and%20textual%20content%20of%20tourism%20brochures%20a%20case%20of%20Malaysian%20destination%20image.pdf |
| _version_ | 1848847777712308224 |
|---|---|
| author | Ramachandran, Sridar |
| author_facet | Ramachandran, Sridar |
| author_sort | Ramachandran, Sridar |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The work of Saussurre, Peirce and Barthes is reviewed in understanding the structure of meaning from both visual and textual angles prior to applying the semiotic analysis approach within the destination image context. The findings of this paper discuss the underlying structure of meaning of Malaysian destination images from a British perspective. |
| first_indexed | 2025-11-15T09:24:00Z |
| format | Article |
| id | upm-34456 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:24:00Z |
| publishDate | 2005 |
| publisher | Tourism Educators Association of Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-344562016-10-10T03:33:04Z http://psasir.upm.edu.my/id/eprint/34456/ Analysing visual and textual content of tourism brochures: a case of Malaysian destination image Ramachandran, Sridar The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The work of Saussurre, Peirce and Barthes is reviewed in understanding the structure of meaning from both visual and textual angles prior to applying the semiotic analysis approach within the destination image context. The findings of this paper discuss the underlying structure of meaning of Malaysian destination images from a British perspective. Tourism Educators Association of Malaysia 2005 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34456/1/Analysing%20visual%20and%20textual%20content%20of%20tourism%20brochures%20a%20case%20of%20Malaysian%20destination%20image.pdf Ramachandran, Sridar (2005) Analysing visual and textual content of tourism brochures: a case of Malaysian destination image. TEAM Journal of Hospitality & Tourism, 2 (1). pp. 69-80. ISSN 1823-4003 https://teamjournalht.wordpress.com/back-issues/volume-2-issue-1november-2005/ |
| spellingShingle | Ramachandran, Sridar Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title | Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title_full | Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title_fullStr | Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title_full_unstemmed | Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title_short | Analysing visual and textual content of tourism brochures: a case of Malaysian destination image |
| title_sort | analysing visual and textual content of tourism brochures: a case of malaysian destination image |
| url | http://psasir.upm.edu.my/id/eprint/34456/ http://psasir.upm.edu.my/id/eprint/34456/ http://psasir.upm.edu.my/id/eprint/34456/1/Analysing%20visual%20and%20textual%20content%20of%20tourism%20brochures%20a%20case%20of%20Malaysian%20destination%20image.pdf |