Malaysia's national ecotourism plan from a semiotic perspective
The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Forestry Department Peninsular Malaysia
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34428/ http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf |
| _version_ | 1848847769850085376 |
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| author | Siow, May Ling Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman |
| author_facet | Siow, May Ling Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman |
| author_sort | Siow, May Ling |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure of meaning from textual angles is reviewed prior to applying the semiotic analysis approach on the text corpus of the plan. The finding of this paper discusses the underlying structure of meaning of the plan from the perspective of a policy analyst where 10 themes and 31 textual symbols were established. |
| first_indexed | 2025-11-15T09:23:53Z |
| format | Article |
| id | upm-34428 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:23:53Z |
| publishDate | 2014 |
| publisher | Forestry Department Peninsular Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-344282016-09-15T05:26:24Z http://psasir.upm.edu.my/id/eprint/34428/ Malaysia's national ecotourism plan from a semiotic perspective Siow, May Ling Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure of meaning from textual angles is reviewed prior to applying the semiotic analysis approach on the text corpus of the plan. The finding of this paper discusses the underlying structure of meaning of the plan from the perspective of a policy analyst where 10 themes and 31 textual symbols were established. Forestry Department Peninsular Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf Siow, May Ling and Ramachandran, Sridar and Shuib, Ahmad and Mohammad Afandi, Syamsul Herman (2014) Malaysia's national ecotourism plan from a semiotic perspective. The Malaysian Forester, 77 (2). pp. 121-138. ISSN 0302-2935 |
| spellingShingle | Siow, May Ling Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman Malaysia's national ecotourism plan from a semiotic perspective |
| title | Malaysia's national ecotourism plan from a semiotic perspective |
| title_full | Malaysia's national ecotourism plan from a semiotic perspective |
| title_fullStr | Malaysia's national ecotourism plan from a semiotic perspective |
| title_full_unstemmed | Malaysia's national ecotourism plan from a semiotic perspective |
| title_short | Malaysia's national ecotourism plan from a semiotic perspective |
| title_sort | malaysia's national ecotourism plan from a semiotic perspective |
| url | http://psasir.upm.edu.my/id/eprint/34428/ http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf |