Predicting intention of mobile internet usage in Malaysia: extending the unified theory of acceptance and use of technology

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Predicting intention of mobile internet usage in Malaysia: extending the unified theory of acceptance and use of technology

The rapid advancement of innovation, and technology in mobile services, and the spread of smart devices have given greater significance to the use of mobile services for marketing researchers, consumers, and financial managers. In developing countries, such as Malaysia, mobile services play an impor...

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Bibliographic Details
Main Authors:	Zendehdel, Marzieh, Paim, Laily
Format:	Article
Language:	English
Published:	Taylor's Business School, Taylor's University 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/34424/ http://psasir.upm.edu.my/id/eprint/34424/1/Predicting%20intention%20of%20mobile%20internet%20usage%20in%20Malaysia%20extending%20the%20unified%20theory%20of%20acceptance%20and%20use%20of%20technology.pdf

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