Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities

In this study, the authors examine the influence of ethnocentrism on offline and online interethnic interactions among Malaysian students at two multiethnic and multicultural Malaysian public universities. The responses of 200 Malay, 105 Chinese, and 38 Indian undergraduate students were analysed. R...

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Main Authors: Ketab, Somayeh Mortazavi Ganji, Tamam, Ezhar, Bolong, Jusang, Sharif, Saeed Pahlevan
Format: Article
Language:English
Published: Taylor's Business School, Taylor's University 2015
Online Access:http://psasir.upm.edu.my/id/eprint/34365/
http://psasir.upm.edu.my/id/eprint/34365/1/Impact%20of%20ethnocentrism%20on%20interethnic%20interactions%20among%20local%20students%20in%20Malaysian%20universities.pdf
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author Ketab, Somayeh Mortazavi Ganji
Tamam, Ezhar
Bolong, Jusang
Sharif, Saeed Pahlevan
author_facet Ketab, Somayeh Mortazavi Ganji
Tamam, Ezhar
Bolong, Jusang
Sharif, Saeed Pahlevan
author_sort Ketab, Somayeh Mortazavi Ganji
building UPM Institutional Repository
collection Online Access
description In this study, the authors examine the influence of ethnocentrism on offline and online interethnic interactions among Malaysian students at two multiethnic and multicultural Malaysian public universities. The responses of 200 Malay, 105 Chinese, and 38 Indian undergraduate students were analysed. Results reveal a significant difference between the level of offline and online interethnic interactions among respondents. It was found that students had more offline interethnic interactions compared to online interactions. This is due to the fact that interactions through online media are more dependent on a conscious choice and decision to communicate actively and to take the step for interethnic communication. Thus in situations where they could choose whether or not to interact, they presumably willingly elected to not take that step. It can be concluded that students were uninterested in making any effort in expanding their interethnic interaction in the virtual world beyond their own ethnic group due to their ethnocentric attitudes. Therefore, all hypotheses of this study were accepted.
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T09:23:35Z
publishDate 2015
publisher Taylor's Business School, Taylor's University
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spelling upm-343652016-09-15T08:23:53Z http://psasir.upm.edu.my/id/eprint/34365/ Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities Ketab, Somayeh Mortazavi Ganji Tamam, Ezhar Bolong, Jusang Sharif, Saeed Pahlevan In this study, the authors examine the influence of ethnocentrism on offline and online interethnic interactions among Malaysian students at two multiethnic and multicultural Malaysian public universities. The responses of 200 Malay, 105 Chinese, and 38 Indian undergraduate students were analysed. Results reveal a significant difference between the level of offline and online interethnic interactions among respondents. It was found that students had more offline interethnic interactions compared to online interactions. This is due to the fact that interactions through online media are more dependent on a conscious choice and decision to communicate actively and to take the step for interethnic communication. Thus in situations where they could choose whether or not to interact, they presumably willingly elected to not take that step. It can be concluded that students were uninterested in making any effort in expanding their interethnic interaction in the virtual world beyond their own ethnic group due to their ethnocentric attitudes. Therefore, all hypotheses of this study were accepted. Taylor's Business School, Taylor's University 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34365/1/Impact%20of%20ethnocentrism%20on%20interethnic%20interactions%20among%20local%20students%20in%20Malaysian%20universities.pdf Ketab, Somayeh Mortazavi Ganji and Tamam, Ezhar and Bolong, Jusang and Sharif, Saeed Pahlevan (2015) Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities. Taylor's Business Review, 5 (1). pp. 11-30. ISSN 2232-0172 http://www.taylors.edu.my/tbr/archive/
spellingShingle Ketab, Somayeh Mortazavi Ganji
Tamam, Ezhar
Bolong, Jusang
Sharif, Saeed Pahlevan
Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title_full Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title_fullStr Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title_full_unstemmed Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title_short Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
title_sort impact of ethnocentrism on interethnic interactions among local students in malaysian universities
url http://psasir.upm.edu.my/id/eprint/34365/
http://psasir.upm.edu.my/id/eprint/34365/
http://psasir.upm.edu.my/id/eprint/34365/1/Impact%20of%20ethnocentrism%20on%20interethnic%20interactions%20among%20local%20students%20in%20Malaysian%20universities.pdf